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Peter Callaghan
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Latest News
37% More Incentive to Focus on SEO for Bing
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmente...
Posted on 13 July 2011 | 9:00 am
How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in Google AdWords. But trusting it too much can give you some pretty misleading information. How is it Calculated? The metric displayed in Ad...
Posted on 13 July 2011 | 7:30 am
SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea
Blogger Steve Rubel recently blew away his blog in what he called his “Scorched Earth Policy” on the notion that moving to Tumblr would be better and he didn’t want to “confuse Google.” (Did he talk to an search ...
Posted on 13 July 2011 | 6:00 am
Google UK Honors Architect Sir George Gilbert Scott With Doodle
A Doodle on Google’s UK homepage today depicts St. Pancras Railway Station in London. Designed by Sir George Gilbert Scott, who was born on this date in 1811, the station is considered his greatest creation. The Victorian era architect is ...
Posted on 13 July 2011 | 2:00 am
Google Opens Wallet to Buy Smartphone Loyalty Card Startup Punchd
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It is widely speculated that Google will use the service as part of its Google Wallet mobile payment system.&nbs...
Posted on 12 July 2011 | 4:20 pm
Google's "DDP" Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. What Is DDP? While I ...
Posted on 12 July 2011 | 3:00 pm
Google+ Beta Hits First Major Bug
Google+, which has been in field trial mode since June 28, hit its first major bug over the weekend: Users were receiving duplicate email notifications, with Google sometimes sending dozens of redundant messages for a single on-site action. The ...
Posted on 12 July 2011 | 1:30 pm
Yahoo Site Explorer Fusing with Microsoft Webmaster Tools
Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After all Yahoo sites have migrated to Bing-powered search results, Yahoo site explorer will shut down in favor of Micro...
Posted on 12 July 2011 | 12:00 pm
Google+ May Already Have 9 Million Users
Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+'s current user base at approximately 9 million users, with speculation Google+ will surpass the 10 million mark today. Figure...
Posted on 12 July 2011 | 10:35 am
SEO 101: 6 Steps to Selecting Your Pages
After you’ve selected your keywords by building your target keyword list, the next goal in building a search engine optimization (SEO) strategy is to match each of those keywords to pages on your website. Where do you start, though? ...
Posted on 12 July 2011 | 9:00 am
The PPC Test You Shouldn’t Run
PPC has always been a fast-moving channel. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try. In the past month alone, there have been Search Engine Watch...
Posted on 12 July 2011 | 7:30 am
How to Acquire Demographic Insights from Your Remarketing Campaign
My last two articles have reviewed audience segmentation and ad copy strategies for your remarketing campaigns. Not only can remarketing help bring users back to your website in order to increase conversion volume, but it can also help y...
Posted on 12 July 2011 | 6:00 am
St. Basil's Cathedral Google Logo Marks 450th Anniversary of Russian Landmark
A Google Doodle today is marking the 450th anniversary of St. Basil’s Cathedral in Russia. The famous Russian landmark, which features nine multi-colored onion-shaped domes and is located outside of the Kremlin in Moscow’s Red Square, ...
Posted on 12 July 2011 | 1:15 am
Google +1 Button on More Homepages than Tweet Button
A study from BrightEdge examining the prevalence of social plugins on the home pages of major sites shows that Facebook is still the most dominant social button on the web. Google +1, however, is growing quickly, having seen a 28 percent increase ...
Posted on 11 July 2011 | 9:00 am
Google Acquired 11 Companies in 2011, Microsoft Made Biggest Transaction
A study released by Berkery Noyes examines the acquisition and merger tendencies of the online and mobile industry. Beyond a continuing increase in activity for the industry on the whole, both Google and Microsoft have been especially active in th...
Posted on 11 July 2011 | 7:30 am
Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows intensely slowed growth for the second quarter of 2011, but that the year-to-date spending should still be on track for a 15 to 20 percent increase in 2011...
Posted on 11 July 2011 | 1:52 am
How to Win a Trip to SES San Francisco
For SES San Francisco we’re launching an “Attendees Choice Contest” that could garner you a trip to attend the conference (August 15-19th, 2011) for free. Yup! That’s right, for FREE (as long as you are a resident of the ...
Posted on 9 July 2011 | 11:03 am
Tearing Apart Killer Marketing Tactics From Shark Week
Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making 2010 a record breaker. Shark Week started way back in 1987 and last year, and many celebrities have hosted the event si...
Posted on 9 July 2011 | 10:00 am
Google Ventures Quietly Invests in Collaborative Toolset for Scientists
Wingu, a cloud-based collaboration system designed to improve the speed of scientific work, has caught the eye of Google. Google Ventures, the venture capital arm of the search giant, has stealthily invested in the startup. More About Wingu Co...
Posted on 9 July 2011 | 9:00 am
Foursquare Boasts Half a Million Registered Merchants
Foursquare is continuing its rapid growth. In addition to the 10 million users boasted by the company, Foursquare has just reached the 500,000 mark for registered merchants. How Foursquare Draws Businesses Half a million merchants is no small ...
Posted on 8 July 2011 | 3:45 pm
